The contact timeline
Where a contact's history across every module shows up.
Every contact's detail page has two places that summarize its history — "The thread" and Activity — described in full on The unified contact record. This page covers what specifically shows up in each, from a CRM angle.
What lands on Activity
Anything that happens to a contact is recorded as an activity entry, in chronological order, including everything CRM-related:
- Deal created
- Deal stage changed
- Task created / task completed
- Note added
- Tag added / removed
Alongside the CRM entries, the same feed also shows form submissions and email activity (sent, opened, clicked, subscribed, unsubscribed) — so a deal's context (what form brought this contact in, whether they've opened your last campaign) is visible without switching pages.
"The thread"
The smaller panel above Activity shows just three nodes — Forms, Newsletter, CRM — each either untouched, touched, or active (the most recently touched module for this contact). It's a quick visual answer to "has this contact reached the CRM yet," without reading the full activity list.
A contact's CRM node shows as touched once it has a DEAL_CREATED or
DEAL_STAGE_CHANGED activity — in practice, as soon as any deal exists for that
contact in any pipeline.
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